In this article, we’ll look at the reasons behind Elon Musk’s decision to change Twitter’s press response system and the consequences it has had on the company.
Key Takeaways:
press@twitter.com now auto responds with 💩
— Elon Musk (@elonmusk) March 19, 2023
Recently, Elon Musk, who leads both Tesla and SpaceX, has introduced a peculiar alteration to how Twitter interacts with members of the press.
Since his acquisition of the company last year, Musk has decided to replace traditional press responses with an emoji – specifically, the poop emoji.
After Musk’s announcement on Sunday, a swarm of Twitter users took to the platform to confirm the new reply system.
They shared screenshots of their email responses, showing the poop emoji as Twitter’s official reply.
The unconventional move has sparked much conversation, with some users even joking about how it represents the future of disruptive marketing.
Elon Musk acquired Twitter in October of the previous year after a massive $44 billion deal.
His main objective was to advocate for open expression on the site, enabling reporters such as Matt Taibbi to share their discoveries on instances where free speech was infringed upon.
However, Musk’s ownership of Twitter has been characterized by large-scale layoffs and cost-cutting measures, leading to a decline in communication with the press.
Since taking over the company, Twitter has faced several lawsuits related to the way the layoffs were conducted.
Additionally, legal action has been taken against the company for allegedly unpaid bills from consulting firms and landlords of Twitter’s offices.
These challenges have further defined Musk’s tenure as Twitter’s owner.
With the poop emoji now serving as Twitter’s default press response, the company’s communication strategy has taken a unique turn.
It remains to be seen if this change is permanent or just another unconventional move by the ever-unpredictable Elon Musk.
As for now, journalists seeking comments from Twitter will have to settle for a simple.
