In this article, we’ll explore the partnership between TikTok and the Eurovision Song Contest 2023, and how this collaboration will bring excitement and exclusivity to both their audiences worldwide.
Key Takeaways:
The European Broadcasting Union has picked TikTok as the official entertainment partner for the Eurovision Song Contest 2023, solidifying their relationship for the second consecutive year.
This partnership has proved fruitful, with over 7.8 billion video views under the #Eurovision hashtag.
Liverpool has been selected to be the location for the Eurovision Song Contest 2023, representing Ukraine as the host country.
The Kalush Orchestra, Ukraine’s 2022 winners, will be celebrated and represented throughout the event.
As the official entertainment partner, TikTok will offer a variety of exclusive content for its users, including livestreams, exclusive performances, music playlists, and behind-the-scenes footage.
Mae Muller, the UK representative for the contest, has already engaged her followers on the app with her song “I Wrote A Song,” which is available on TikTok’s Sounds Page.
TikTok’s immense popularity has undeniably impacted the Eurovision Song Contest, making it accessible to a broader audience.
In 2022, the official #Eurovision2022 hashtag garnered three billion views, and over 5.8 million people tuned in to watch the live streams of the semi-finals and grand final on Eurovision’s TikTok account.
The grand final alone attracted 3.3 million unique viewers and generated more than 250,000 comments.
Many Eurovision stars have embraced TikTok as a platform to kickstart their careers and reach wider audiences.
Sam Ryder, who secured second place for the UK in 2022, is one of the biggest UK artists on TikTok and has been appointed as the official Eurovision ambassador for 2023.
TikTok is also partnering with Visit Liverpool to showcase the host city and promote busking sites throughout the city.
The Eurovision Village, the official fan zone, will host performances on Friday, May 12, starting at 6.30 pm.
Rich Waterworth, TikTok’s general manager operations Europe, expressed his excitement about partnering with the Eurovision Song Contest once again, highlighting the success of Eurovision stars such as Sam Ryder and Maneskin’s “Zitti E Buoni” on the platform.
Similarly, Martin Österdahl, executive supervisor of the Eurovision Song Contest, emphasized the importance of TikTok in helping millions of new fans discover the event, and how both platforms provide an international stage for discovering new music and artists.
The partnership between TikTok and the Eurovision Song Contest 2023 is poised to bring an unprecedented level of excitement and exclusivity to fans around the globe.
By leveraging TikTok’s massive audience and innovative features, the Eurovision Song Contest can reach millions of new fans while offering unique content to their existing supporters.
As the world’s largest live music event joins forces with one of the most popular social media platforms, this collaboration promises to generate even more memorable moments, exciting performances, and viral hits in the 2023 edition of the Eurovision Song Contest.
With a strong commitment to showcasing fresh talent and a shared passion for entertainment, TikTok and Eurovision are set to continue making waves in the music industry.
