Microsoft’s Bing Surpasses 100 Million Daily Active Users With AI Chatbot Experience

Microsoft’s Bing Surpasses 100 Million Daily Active Users With AI Chatbot Experience

Table of Content

In this article, we’ll delve into the latest news about Microsoft Bing crossing 100 million daily active users after the launch of its chatbot AI, as well as explore the reasons behind this impressive feat.

Key takeaways:

  • Microsoft Bing has reached 100 million daily active users after launching its chatbot AI.
  • Bing’s new chatbot AI feature combines search, answers, chat, and creation in one experience.
  • The AI Chat experience has helped Bing’s user base to grow by one-third.
  • Bing AI’s chat uses real-time data, giving it an advantage over OpenAI’s chatbot, which has an outdated database.
  • The Bing Chat experience is continuously being improved based on user feedback, with an increase in the number of chats per session and per day.
  • AI-assisted search experiences are becoming increasingly popular, with other companies like DuckDuckGo and Google launching their own AI language models.

Bing’s New Chatbot AI Feature Drives Growth

According to Yusuf Mehdi, Microsoft’s VP for Modern Life, Search and Devices, Bing’s new chatbot AI feature has helped the search engine to cross the 100 million daily active users milestone. 

Bing’s unique value proposition of combining search, answers, chat, and creation in one experience has attracted millions of new users, making it a game-changer for the search engine.

Despite being a small player with a low, single-digit share in the search engine market, Microsoft’s progress update shows that Bing’s new chatbot AI feature has contributed significantly to the engine’s growth. 

One-third of Bing’s daily active users are new to the search engine, validating Bing’s appeal.

Prometheus AI Model and Edge’s Growth in Usage Attract More Users

The introduction of the Prometheus AI model has made Bing’s search results more relevant, attracting new users and keeping them on the search engine. 

Edge’s growth in usage, likely aided by the addition of Bing’s chat AI as a new feature, has also contributed to Bing’s growth in engagement.

Microsoft’s exclusive partnership with Edge browser on desktop has attracted more users to the platform. 

Additionally, ChatGPT has played a significant role in Bing’s success, as Bing AI’s chat uses real-time data to provide relevant search results, answers, and creation, unlike OpenAI’s chatbot, which only has data up until 2021.

Bing Chat AI: A Game-Changer for User Experience

The AI chat experience has helped Bing’s user base to grow by one-third. The Bing chatbot is currently not available to everyone and is accessible only through a waitlist. 

However, users who have installed the Bing Search app on their mobile devices or use Edge as their PC’s default browser can get faster access to the chatbot. 

This has helped the Bing Search app to reach the top charts of the iOS App Store.

Microsoft reports that 15% of Bing chat sessions involve generating new content. 

On average, there are three chats per session, and over 45 million chats have taken place since the preview was announced. 

The chat feature was also added to Skype, a widely used VOIP service.

Continuous Improvement and Expansion

Microsoft is continuously improving the Bing Chat experience based on user feedback. Initially, there were limitations such as a five-turn limit for chats and 50 chats per day. 

However, this was increased to support six chats per thread and 60 chats per day. 

Recently, Yusuf Mehdi announced that the company is raising the count again. 

Bing Chat now allows for ten chats per session and 120 total per day, leading to more interactive conversations.

The mobile app experience has also contributed to the growth, with a sixfold increase in active users compared to before. 

Microsoft is expecting the addition of Microsoft Edge’s sidebar with Bing search and create to further boost growth.

AI-Assisted Search Experiences: The Future of Search?

AI-assisted search experiences are becoming increasingly popular, with companies like DuckDuckGo launching its own AI-assisted, privacy-friendly search experience called DuckAssist. 

Google Bard is another highly anticipated AI language model that was launched on the same day as Bing Chat, but it is not yet available to the public. 

In a recent statement, Jack Krawczyk, the product lead for Bard, discussed how Google’s AI is more than just a search tool. 

He explained that it is a collaborative AI service that assists users in generating content creatively. 

However, since users will try to use it for search, Bard will have a feature called “Search It” that is meant to provide


Written by

Alexander Sterling

Alexander Sterling

Alexander Sterling is a renowned financial writer with over 10 years in the finance sector. With a strong economics background, he simplifies complex financial topics for a wide audience. Alexander contributes to top financial platforms and is working on his first book to promote financial independence.

Reviewed By



Judith Harvey is a seasoned finance editor with over two decades of experience in the financial journalism industry. Her analytical skills and keen insight into market trends quickly made her a sought-after expert in financial reporting.