Post Malone’s name rings a bell in the music world thanks to his blend of hip-hop, pop, and rock. His rapid ascent has not only gained him fame and Grammy nods but also a hefty fortune. As of 2024, Post Malone’s net worth stands at around $50 million.
This article dives into his album sales, record-breaking streams, lucrative tours, and smart business moves. We’ll also explore his brand collaborations and endorsement deals that have bolstered his financial portfolio, cementing his place as one of music’s wealthiest stars.
Austin Richard Post, born on July 4, 1995, in Syracuse, New York, began his journey to stardom at a young age. Raised by his father, Richard Post, and stepmother, Jodie, he was exposed to a diverse range of music genres from childhood.
His father, a former DJ, played a crucial role in shaping Post’s musical interests, introducing him to hip hop, country, and rock.
At the age of nine, Post’s family relocated to Grapevine, Texas, where his father became the manager of concessions for the Dallas Cowboys football team. This move would prove instrumental in Post’s musical development.
His passion for music was ignited by the video game Guitar Hero, which motivated him to learn the guitar. Despite an unsuccessful audition for the American band Crown the Empire at age 15 due to broken guitar strings, Post remained undeterred in his musical pursuits.
At 16, Post created his first mixtape, “Young and After Them Riches,” using the audio editor Audacity. He shared it with his classmates at Grapevine High School, where he was voted “Most Likely to Become Famous.” During this time, he also worked at a Chicken Express, balancing his budding music career with everyday teenage responsibilities.
Post’s early experimentation with music included releasing a parody synth-pop ballad called “Why Don’t You Love Me” under the alias Leon DeChino at age 17. This alias would later resurface in his professional work, referenced in his song “Psycho.”
Post Malone’s breakthrough came with the release of “White Iverson” in 2015. The song, which alludes to Basketball Hall of Fame player Allen Iverson, was written and recorded in just two days. Post uploaded the track to SoundCloud in February 2015, and it quickly gained traction online.
The success of “White Iverson” was further amplified when Post released a music video for the song on July 19, 2015. The video’s popularity skyrocketed, amassing one million views within a month of its release. This viral success caught the attention of established artists in the industry, with Mac Miller and Wiz Khalifa praising the track.
The song’s unique blend of hip-hop and melodic elements showcased Post’s ability to cross genre boundaries, a characteristic that would become his signature style. “White Iverson” peaked at number 14 on the US Billboard Hot 100, establishing Post Malone as a rising star in the music industry.
The viral success of “White Iverson” quickly garnered attention from record labels. In August 2015, just months after the song’s release, Post Malone signed a recording contract with Republic Records. This marked the beginning of his journey in the mainstream music industry.
Post’s team, including his manager Dre London and agent Cheryl Paglierani, played a crucial role in engineering one of the fastest and most successful career launches in the streaming era. They prioritized live exposure early on, recognizing the importance of building a strong fanbase through performances.
To broaden his appeal, Post supported artists from various genres on tour before headlining his own shows. He performed alongside EDM artist SBTRKT, rapper Fetty Wap, and pop sensation Justin Bieber.
This strategic approach helped Post Malone appeal to a wide range of music fans, reflecting his genre-blending talent that spans country, hip-hop, rock, and beyond.
This carefully planned rise to fame culminated in Post Malone becoming a must-see live act. His success in the live music scene paved the way for his own headlining tours and the creation of his music festival, Posty Fest.
The deliberate strategy of exposure across various genres and platforms solidified Post Malone’s position as a versatile and widely appealing artist in the modern music landscape.
Post Malone’s music career has been marked by remarkable success, with his unique blend of hip-hop, rock, and pop capturing a wide audience. His journey from a breakout single to becoming one of the best-selling digital artists of all time is a testament to his talent and appeal.
Post Malone’s debut studio album, ‘Stoney’, was released on December 9, 2016. The album reached number four on the Billboard 200, showcasing his ability to create chart-topping music from the start.
‘Stoney’ produced several hit singles, including “Congratulations” featuring Quavo, which peaked at number eight on the Billboard Hot 100. The album’s breakout single, “White Iverson,” which had initially catapulted Post to fame in 2015, also featured on the album and reached number 14 on the Hot 100.
The commercial success of ‘Stoney’ was phenomenal. It earned Diamond certification from the RIAA, indicating sales of over five million copies in America. This achievement set the stage for Post Malone’s future successes and established him as a force to be reckoned with in the music industry.
Building on the success of his debut, Post Malone released his second studio album, ‘Beerbongs & Bentleys’, on April 27, 2018. The album debuted at number one on the Billboard 200, giving Post his first chart-topping project.
It included the number-one singles “Rockstar” featuring 21 Savage and “Psycho” featuring Ty Dolla Sign. The album also produced other hit singles like “Better Now,” which reached number three on the Billboard Hot 100.
Post Malone’s third studio album, ‘Hollywood’s Bleeding’, was released on September 6, 2019. Like its predecessor, it debuted at number one on the Billboard 200.
The album featured the hit single “Circles,” which became Post’s fourth number-one single. It also included “Sunflower,” a collaboration with Swae Lee that had been released earlier for the Spider-Man: Into the Spider-Verse soundtrack.
Post Malone’s impact on the music industry extends beyond album sales. He has broken several records and achieved numerous milestones:
These achievements highlight Post Malone’s significant impact on the music industry and his ability to consistently produce chart-topping hits. His success across multiple albums and singles demonstrates not only his musical versatility but also his enduring appeal to a wide range of listeners.
Post Malone’s success extends beyond album sales and streaming numbers, with his live performances and tours contributing significantly to his wealth. His ability to draw massive crowds and sell out venues has made him one of the most sought-after live acts in the music industry.
Post Malone’s concert revenue has been nothing short of impressive. Forbes reported in 2019 that the artist earns an average of $500,000 per concert. This staggering figure has led to an estimated $125 million in earnings from over 250 concerts throughout his career.
The artist’s touring success is evident in the numbers:
Post Malone has completed five tours over his eight-year official musical career, each showcasing his growing popularity and commercial success.
The Runaway Tour showcased Post Malone’s ability to sell out multiple nights at prestigious venues:
In addition to his headlining tours, Post Malone has made significant appearances at major music festivals, further solidifying his status as a top-tier performer:
These festival appearances have not only boosted Post Malone’s visibility but have also contributed to his overall touring revenue. Post Malone’s live performances have shown consistent growth in both attendance and revenue.
From his early days as an opening act to headlining major arenas and festivals, his touring career has become a significant contributor to his net worth. The increasing average ticket prices and gross per show demonstrate his rising star power and the high demand for his live performances.
In the digital era, streaming has become the dominant way people consume music. Platforms like Spotify and YouTube have revolutionized the music industry, providing artists with new avenues to reach listeners and generate income. Post Malone has capitalized on this shift, achieving remarkable success in the streaming world.
Post Malone’s streaming numbers are nothing short of extraordinary. On Spotify alone, he boasts over 88 million monthly listeners. His songs have been streamed an astounding 43.5 billion times on Spotify and 16.47 billion times on YouTube.
When combined, Post Malone’s audio and visual content has accumulated an impressive 60 billion clicks across all digital platforms.
In 2019, Post Malone was crowned the most-streamed artist worldwide on Spotify, with over 6.5 billion streams. His third studio album, “Hollywood’s Bleeding,” has been particularly successful, with songs from the album receiving 100 million streams on the online music service.
Post Malone has also broken several streaming records. In 2017, his collaboration with 21 Savage, “Rockstar,” broke Apple Music’s record for the most streams in one week, surpassing 25 million streams. This achievement toppled the previous record holder, DJ Khaled’s “I’m the One.”
The streaming revolution has introduced new methods to support creators, such as the cost-per-click initiative. This allows artists to earn revenue from each click on their songs.
As a result, musicians who dominate streaming platforms can secure a larger market share and significantly enhance their net worth. YouTube and Spotify typically pay creators around $2,000 for every million views.
Based on this estimate, Post Malone has earned over $120 million from these platforms over eight years, averaging $15 million annually. In less than a year, Post Malone earned about $28 million from his 6.5 billion streams on Spotify alone, according to Rolling Stone.
Post Malone’s streaming success extends beyond individual tracks. His debut album, “Stoney,” had over 1 billion streams and four platinum records prior to breaking Apple Music’s record.
When his second studio album, “Beerbongs and Bentleys,” was released in 2018, it achieved the biggest sales week of that year and the most streams ever in a single week. The album received about 431 million plays on streaming services, sold 461,000 copies, and 153,000 in traditional formats.
In addition to streaming royalties, songwriters can earn income from the publishing rights to their compositions. When a song is played on the radio, in a TV show or movie, or used in any other commercial context, the songwriter receives a royalty payment.
These royalties can be a significant source of income for successful songwriters, even if they are not the primary performer of the song. Post Malone is widely known to be his own principal songwriter, which proves advantageous when it comes to accumulating royalty income.
According to Celebrity Net Worth, the rapper actually receives more royalties than many other recording artists, which is particularly impressive considering he’s sold over 60 million records to date, including his certified diamond track “Congratulations.”
Post Malone’s songwriting success has led to several record-breaking achievements. In May 2018, he managed to break the record for most simultaneous top 20 songs on the Billboard Hot 100 with a total of nine tracks, a record previously held by The Beatles and J. Cole, who were each tied at six.
Additionally, his album “Stoney” hit 77 weeks on the Billboard 200 chart, beating a 34-year record previously held by Michael Jackson’s “Thriller,” according to Rolling Stone.
Post Malone’s entrepreneurial spirit led him to venture into the wine industry with the creation of Maison No. 9, a premium rosé wine. The journey began in 2019 when Post Malone, along with his manager Dre London and friend James Morrissey, set out to create a high-quality rosé from Provence.
Their goal was to develop a blend that stood out and encouraged good times and sharing with others. The trio traveled to the French Riviera, where they fell in love with the liquid, landscape, and Mediterranean lifestyle.
Working closely with award-winning winemaker Alexis Cornu, they spent much of 2019 traveling to the winery between Post’s sold-out tour dates. After sampling over fifty blends and trying various grape varietals, they finally developed a premium rosé blend that met their standards.
The launch of Maison No. 9 in 2020 was a resounding success. The 2021 vintage further cemented its popularity, with an impressive 50,000 bottles sold within 48 hours of release. Post Malone’s investment in Maison No. 9 has proven to be a lucrative venture, showcasing his business acumen beyond the music industry.
Post Malone has established himself as a valuable partner for various brands, leveraging his unique style and massive fan following. His ability to authentically incorporate his personal brand with the products he promotes has made him an attractive choice for companies looking to reach a large audience.
One notable partnership is with Madrinas Coffee, a brand that targets the gaming market. Recognizing Post Malone’s status as a celebrity gamer, Madrinas Coffee saw an opportunity to tap into his influence.
Alex Davis, Co-Founder of Madrinas Coffee, highlighted the alignment between Post’s gaming persona and their brand, stating that the partnership would help take their “#coffee4fuel culture to new heights.”
Another significant collaboration was with Bud Light. The beer brand announced a creative partnership with Post Malone, which included the creation of a streetwear line featuring sweatpants, hoodies, and printed T-shirts.
As part of this collaboration, Post headlined a #DiveBarTour performance in New York, debuting new music. Shana Barry, Director of Experiential for Bud Light, praised Post’s unique style and comfort with himself as key reasons for the partnership.
Post Malone has also worked with other brands such as Crocs, HyperX, and Arnette. His string of music awards and accolades has increased his marketability and sphere of influence, making him an attractive partner for various companies.
In a move that combines his passion for gaming with business acumen, Post Malone has taken an undisclosed equity stake in esports organization Envy Gaming. The partnership was revealed via social media ahead of the Call of Duty League playoffs.
Envy Gaming, based in North Texas where Post Malone grew up, owns several esports teams, including the Dallas Fuel (Overwatch League) and the Dallas Empire (Call of Duty League).
Post Malone expressed his enthusiasm for the venture, stating, “I grew up in Texas and I’ve been gaming my whole life, so this just really felt right. I have always wanted to be a part of bringing gaming into the professional sports world.”
Adam Rymer, CEO of Envy Gaming, highlighted the cultural icon status of Post Malone and the massive fan following he brings to everything he does. The partnership aims to bring Post Malone’s world and Envy Gaming’s world closer together, exploring ways for him and his fans to be involved that feel authentic.
This investment places Post Malone in the company of other celebrities like Drake and The Weeknd, who have also invested in esports, further diversifying his business portfolio and solidifying his presence in the gaming industry.
Post Malone’s rise from a budding musician to a multi-millionaire highlights his talent and business smarts. His success in album sales, streaming, and live shows has boosted his net worth to an impressive $50 million in 2024.
Beyond music, his ventures into wine and esports, along with brand partnerships, show his knack for diversifying income. Post Malone’s story is a testament to hard work and creativity, serving as inspiration for aspiring artists.
As he continues to evolve, his financial success is set to grow, solidifying his spot among contemporary music’s elite.
Judith Harvey is a seasoned finance editor with over two decades of experience in the financial journalism industry. Her analytical skills and keen insight into market trends quickly made her a sought-after expert in financial reporting.
