Amazon Foots $30M Bill: Alexa and Ring Accused of Privacy Breach

Amazon Foots $30M Bill: Alexa and Ring Accused of Privacy Breach

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In this article, we delve into the details surrounding Amazon’s hefty $30 million settlement over privacy violations. 

Accused of mishandling user data through Alexa and Ring, the tech giant has faced significant legal scrutiny.

Key Takeaways:

  • Amazon settles with the FTC for $30M over privacy allegations involving Alexa and Ring.
  • The FTC claims Amazon stored children’s data in violation of the Children’s Online Privacy Protection Act Rule.
  • Ring allegedly allowed unrestricted access to customer’s videos to numerous employees and contractors.
  • Amazon and Ring maintain their disagreement with the FTC’s allegations but aim to move forward with additional privacy features.
  • The FTC has mandated several corrective actions, including refunds to customers and data deletion.
  • Tips to protect your personal data from potential violations are shared in the conclusion.

Amazon Pays up: A Closer Look at the $30 Million Settlement

In a rather significant move, Amazon has acquiesced to foot a massive $30 million bill. 

The settlement comes in light of allegations raised against the retail behemoth for privacy infractions involving its products, Alexa and Ring.

The penalty imposed by the US Federal Trade Commission (FTC) is split between two primary accusations: one that pertains to Alexa’s violation of children’s privacy rights and another involving unrestricted access to customer data by Ring.

Alexa and Children’s Privacy: What Went Wrong

The heart of the issue with Alexa lies in Amazon’s purported neglect of deletion requests from parents. 

Accusations suggest that the company has been storing sensitive data, primarily voice recordings of children, despite parents’ explicit requests for deletion.

Amazon had previously assured its users, including parents, that they had the option to delete voice recordings gathered by the system. 

However, contrary to these claims, the FTC alleges that Amazon not only stored this data for years but also used it unlawfully to refine its Alexa algorithm.

Ring’s Role in the Privacy Controversy

Ring, Amazon’s doorbell camera unit, is another subject of this privacy dispute. The FTC suggests that Ring provided employees uncurbed access to customers’ data, which, in turn, allowed these employees and contractors to view and download customers’ sensitive video data without restrictions or proper safeguards.

An employee was reportedly able to view thousands of video recordings belonging to female users surveilling private spaces in their homes, such as bathrooms or bedrooms, demonstrating a gross disregard for privacy.

Amazon and Ring’s Response to FTC Claims

Despite these severe allegations, Amazon maintains a strong stance of disagreement.

In its statement, the company refutes the FTC’s claims regarding both Alexa and Ring, denying any violation of the law.

Ring, too, has echoed similar sentiments. It insists that the FTC’s complaint mischaracterizes its security practices, disregarding the various protections it has put in place for its customers.

Moving Forward: FTC’s Mandated Actions and Future Privacy Features

While the disagreement persists, both Amazon and Ring have expressed their commitment to putting these matters behind them and focusing on developing enhanced privacy features for their customers.

Moreover, as a part of the settlement, the FTC has imposed certain corrective measures. 

These include a mandatory refund to affected customers and deletion of data and videos obtained prior to 2018, along with any derivative work products from these videos.

Defending Your Data: Tips to Secure Your Personal Information

This incident with Amazon serves as a reminder of the critical importance of personal data security. 

As technology continues to permeate every aspect of our lives, the responsibility of safeguarding our personal information becomes increasingly paramount.

Ensure the security of your home Wi-Fi networks, considering they serve as gateways to your smart devices. 

Using a reliable password manager can offer an added layer of security. 

Regularly review and adjust your privacy settings according to your comfort and needs.

Equally important is staying informed about the data handling practices of companies whose services or products you use. 

This case underlines the value of questioning and understanding how your data is stored and used, making it an essential part of your overall security strategy.


In the wake of this significant settlement, it becomes even more evident how crucial it is to protect one’s personal data. 

Regardless of a company’s privacy policies, the end-user plays a significant role in maintaining their own security.

 As we increasingly embrace smart home technology, let’s remember to keep up with safety practices like securing home Wi-Fi networks, using password managers, and regularly reviewing privacy settings. 

It’s your data—guard it well.


Written by

Alexander Sterling

Alexander Sterling

Alexander Sterling is a renowned financial writer with over 10 years in the finance sector. With a strong economics background, he simplifies complex financial topics for a wide audience. Alexander contributes to top financial platforms and is working on his first book to promote financial independence.

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Judith Harvey is a seasoned finance editor with over two decades of experience in the financial journalism industry. Her analytical skills and keen insight into market trends quickly made her a sought-after expert in financial reporting.